Bachelor of Business Administration with concentration in Marketing

The Bachelor of Science in Business Administration with a concentration in marketing equips students with the marketing knowledge and skills to compete in a globally changing environment. In addition to basic marketing courses like marketing principles, consumer behavior, and international marketing, the marketing concentration also offers marketing management, marketing on the internet, and sales management courses designed to fit the specific interests of an individual student. Throughout their coursework, students are exposed to cutting edge techniques, topics, and methods in marketing. Students will also develop communication, critical thinking, analytical, and research skills that will position them for a variety of job opportunities.