Bachelor of Arts in Communication Studies
Bachelor of Arts in Communication Studies
The LSUA Bachelor of Science in Communication Studies prepares students for careers in media, public relations, marketing, and beyond. This versatile major equips students with essential skills in effective communication, critical thinking, and digital media, making them valuable assets in today's workforce. Blending theory with practical application, students learn to craft impactful messages, engage diverse audiences, and master strategic storytelling. The curriculum covers media production, interpersonal and organizational communication, and public speaking. Graduates are well-prepared for roles in advertising, journalism, corporate communication, and social media management. Discover how a Communication Studies Major can unlock a wide range of career opportunities and empower you to thrive in our connected, fast-paced world.
Format | On-Campus or 100% Online |
College | |
Department |
Concentrations
Tailor your degree with these concentration options
On-Campus Only
The Communication in Human Relationships concentration helps students understand and improve how people connect, collaborate, and resolve challenges. Students learn to analyze communication dynamics, manage conflict effectively, and foster both personal and professional relationships. Courses highlight communication as a meaning-making process and emphasize skills such as cultural sensitivity, small-group decision-making, problem-solving, and nonverbal communication. This concentration prepares graduates to enter careers where people skills and analytical thinking are essential, while also serving as a strong foundation for graduate or professional study.
Career Opportunities:
Human Resources Specialist
Corporate Trainer
Public Relations or Community Outreach Coordinator
Nonprofit Program Manager
Health Communication Specialist
Sales or Marketing Representative
On-Campus Only
The Digital Storytelling concentration empowers students with creative, design, and public relations skills to craft compelling narratives across various multimedia platforms. With a focus on audience analysis, persuasion techniques, and content creation, graduates are well-prepared for careers in marketing, public relations, and design. Students learn to harness digital media effectively to communicate ideas and drive audience engagement.
Career Opportunities:
Content Creator
Graphic Designer
Influencer
Multimedia Journalist
Social Media Practitioner
On-Campus Only
The Public Relations concentration equips students with essential skills in strategic communication, relationship building, and image management. Students gain valuable hands-on experience through internships, engaging class projects, and participation in the award-winning 5-Star Public Relations organization. Graduates are well-prepared to pursue diverse careers in journalism, social media management, crisis communication, government relations, and more. The program also offers exciting opportunities for international internships, broadening students' global perspective.
Career Opportunities:
Influencer
Multimedia Journalist
News Reporter
PR Specialist
Social Media Practitioner
On-Campus Only
The Sports Communications concentration develops students' skills in media production, encompassing reporting, broadcasting, social media management, podcasting, and live event coverage. This program highlights the societal impact of sports while preparing graduates for diverse careers in sports media, publicity, and promotion. By blending theoretical knowledge with hands-on experience, students are well-equipped for various roles in the sports industry.
Career Opportunities:
Account Executive
Media/Broadcasting Director
Promotions and Entertainment Coordinator
Sports Analyst
Sports Information Director
Career Opportunities
LSUA graduates have found success in a wide variety of careers, including:
Public Relations
Digital Media
Journalism
Law
Sports Communication
Transferable Skills
Graduates of the program gain a broad set of transferable skills that are highly valued across various industries.
The ability to analyze situations, develop strategies, and respond effectively to challenges in dynamic environments.
Skills in media production and content creation equip graduates to thrive in the digital age, from social media to video editing.
Strong relationship-building and collaboration abilities make graduates effective team players and leaders.
Confidence and clarity in delivering presentations and speeches are invaluable in professional and public-facing roles.
Recommended Minors
Broaden your knowledge and career opportunities!
Build management and leadership skills useful for careers in corporate communication, public relations, and media organizations.
Strengthen writing and analytical abilities that support careers in journalism, publishing, and content strategy.
Gain visual communication skills for roles in advertising, digital media, and creative industries.
Learn strategies for branding, promotion, and audience engagement that prepare you for careers in marketing, sales, and communications.
The Artificial Intelligence (AI) Minor provides students with a strong foundation in the rapidly evolving field of AI. The program introduces core concepts, tools, and applications that drive modern intelligent systems while emphasizing ethical decision-making and real-world problem-solving.
Organizations & Opportunities
Ready to Get Started?
Take the next step toward your future at LSUA.
Apply today, plan your campus visit, or request more information to see how LSUA can help you achieve your goals.
