Bachelor of Business Administration with concentration in Marketing

The Bachelor of Science in Business Administration with a concentration in marketing equips students with the marketing knowledge and skills to compete in a globally changing environment. In addition to basic marketing courses like marketing principles, consumer behavior, and international marketing, the marketing concentration also offers marketing management, marketing on the internet, and sales management courses designed to fit the specific interests of an individual student. Throughout their coursework, students are exposed to cutting edge techniques, topics, and methods in marketing. Students will also develop communication, critical thinking, analytical, and research skills that will position them for a variety of job opportunities.

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About the Program Requirements Learning Outcomes
About the Program

Requirements
Learning Outcomes

About the Program

Department: Business Administration

Degree: Bachelor of Business Administration with concentration in Marketing

Credits for Degree: 120

Clubs

  • Accounting Club
  • Computer Information Systems Club
  • Delta Mu Delta
  • Marketing Club
  • LSUA Business Society

Possible Careers

  • Marketing director
  • Brand or content manager
  • Social media manager
  • Sales representative

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Additional Resources

If you would like to know more about the Business Administration department, please give us a call at (318) 473-6414 or drop by and see us in Chambers Hall 106.

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